About
About
About
About
About
About
Heershil Parmar, a UX leader from IIM Kozhikode, based in Mumbai, is known for blending clarity, systems thinking, and behavior-driven design with every product he touches.
Heershil Parmar, a UX leader from IIM Kozhikode, based in Mumbai, is known for blending clarity, systems thinking, and behavior-driven design with every product he touches.
He currently serves as the AVP of Product Design at Kotak Securities, where he leads experience design for the Neo app and drives scalable systems across teams. Outside of work, he has mentored more than 200 aspiring designers, conducted workshops, and helped shape young UX talent through practical, grounded teaching.
He currently serves as the AVP of Product Design at Kotak Securities, where he leads experience design for the Neo app and drives scalable systems across teams. Outside of work, he has mentored more than 200 aspiring designers, conducted workshops, and helped shape young UX talent through practical, grounded teaching.
His philosophy is rooted in two beliefs:
His philosophy is rooted in two beliefs:
“Your entire life is a UX journey.”
“Your entire life is a UX journey.”
A defining moment early in his journey came when his CEO unexpectedly asked him to pitch a major design presentation to the ITC team, a role meant for someone else. He delivered under pressure, the team won the project, and his CEO later told him, “I knew you would be able to do it.” That moment shaped his confidence and his approach to leadership.
Heershil was born on 19th May 1991 in Mumbai, Maharashtra, to a Gujarati father, Jagdish Parmar, and a Gujarati mother, Sejal Parmar. He also has a younger sister, Palak Parmar, who is a psychologist. He is married to Hetal Parmar, a businesswoman who specialises in premium handcrafted home decor items.
Heershil studied at Holy Cross High School, then attended Mithibai College, where he developed an interest in psychology. Later, he went to IIM Kozhikode, where he combined his interests in psychology, UX design, and AI, leading to the development of a structured design mindset. Outside work, he also enjoys long rides on his Royal Enfield Himalayan, often using the open road as his quiet space to think and reset.
A defining moment early in his journey came when his CEO unexpectedly asked him to pitch a major design presentation to the ITC team, a role meant for someone else. He delivered under pressure, the team won the project, and his CEO later told him, “I knew you would be able to do it.” That moment shaped his confidence and his approach to leadership.
Heershil was born on 19th May 1991 in Mumbai, Maharashtra, to a Gujarati father, Jagdish Parmar, and a Gujarati mother, Sejal Parmar. He also has a younger sister, Palak Parmar, who is a psychologist. He is married to Hetal Parmar, a businesswoman who specialises in premium handcrafted home decor items.
Heershil studied at Holy Cross High School, then attended Mithibai College, where he developed an interest in psychology. Later, he went to IIM Kozhikode, where he combined his interests in psychology, UX design, and AI, leading to the development of a structured design mindset. Outside work, he also enjoys long rides on his Royal Enfield Himalayan, often using the open road as his quiet space to think and reset.
